OEM Experience Centre | UK

Location: UK

Circuit type: Driver Experience

Additional info: 

For more information please visit www.porsche.com/silverstone

In 2010 Apex were engaged by a world renowned manufacturer to undertake a feasibility study for extending an existing driver experience centre in the UK.

The existing centre operates as a brand and customer experience centre for a manufacturer and is designed to allow potential and existing customers to experience a range of vehicles in a safe environment.

Apex worked directly with the manufacturer to develop a design brief for an extension to the existing track and building facilities to include a handling circuit, acceleration and braking zone and a central dynamics area.
The project required close liaison with experienced driving consultants in order that the design proposals were developed to test the varying control systems across the range of high performance vehicles on offer with the aim of providing a new and unique experience for customers.

Apex delivered the feasibility report in February 2011 with positive feedback. The detailed design process was ongoing through 2013 with construction commencing towards the end of the year. The facility has recently been completed, on schedule, and has received high praise from the client.